Course Introduction
Welcome to the Digital Marketing Course!
In this comprehensive program, you will embark on a transformative journey into the dynamic realms of digital marketing and e-commerce. Developed by industry experts at Xclusive Customs in collaboration with Google Digital Skills for Africa, this hands-on curriculum is designed to equip you with job-ready skills in under six months, empowering you to kickstart or advance your career in the ever-evolving landscape of digital marketing and e-commerce.
Course Overview
Module 1: Introduction to Digital Marketing & E-commerce
Gain insights into the fundamentals of digital marketing, the customer journey, and effective marketing strategies to set the foundation for your learning journey.
Module 2: Social Media Marketing
Explore the intricacies of social media marketing, from basic principles to advanced strategies, along with analytics to measure your social media impact.
Module 3: Email Marketing
Master the essentials of email marketing, including different types, tools, and analytics to create impactful and engaging email campaigns.
Module 4: Marketing Analytics
Dive into the world of marketing analytics, learning how to measure success, utilize metrics from Google Analytics and Google Ads, and share insights effectively.
Module 5: E-commerce Strategies
Delve into the fundamentals of e-commerce, understanding online stores, advertising strategies, and techniques to engage customers effectively.
Module 6: Trends and Analysis
Cap off your learning journey by analyzing trends in online stores, preparing for careers in digital marketing, and staying ahead of the curve.
Join us as we guide you through a series of engaging video lessons, each led by Google experts, ensuring you not only understand the theory but also gain practical insights that are immediately applicable in the industry.
Embark on this educational adventure, and let’s pave the way to success in the dynamic and rewarding fields of digital marketing and e-commerce together!